Yvon chouinard is the founder of patagonia, the outdoor equipment company known as much for its environmentalism as its highquality products. According to fortune magazine, chouinard is arguably the most successful outdoor industry businessman alive today. The 464page book features his favorite stories through the years of falconry, fly fishing, surfing. He doesnt want his business to get in between him and some really good waves. Yvon chouinard, a noted fly fisherman chosen by fly, rod, and reel as angler of the year in 2009 and environmentalist, is the founder and owner of patagonia, inc. Since 1950, he has captured the lessons and revelations hes learned in articles and books, personal letters and poetry, introductions and eulogies.
Dec 23, 2016 yvon chouinard, the owner and founder of outdoor clothing company patagonia, has surfed his entire life. Let my people go surfing paperback book by yvon chouinard. Founder of patagonia fishes half the year, tells his. Jun 12, 2019 yvon chouinard s latest book, some stories, tells the tale of a lifelong generalist both in work and play. And it ends with a strong call to action for humankind. Some stories is patagonia founder yvon chouinards guide to. The company was founded by yvon chouinard in 1973 and is based in ventura, california. About the book for nearly 80 years, yvon chouinard has pursued with equal fervor sport adventures, business excellence, and environmental activism. His company, patagonia, is known for its environmental focus.
Image used with permission from investment masters class yvon chouinard s brainchild. Patagonias yvon chouinard talks his new book some stories. Patagonia s philosophies can be applied to other businesses perhaps they will provide inspiration for your organisation. Let my people go surfing tells the story of how the company, patagonia, came to fruition and how founder, yvon chouinard, made sure the base of his business was laid on the principles he believed. Apr 8, 20 yc is a rock climber, environmentalist and outdoor industry businessman, noted for his contributions to climbing, climbing equipment and the outdoor gear business. They later move to california in 1947, where he joined the falconry club and there one of the adults, a climber, taught them how to rappel down. Viewing ecoactivism as a drag on profits is totally wrong headed, chouinard argues. He is also the cofounder with craig mathews of 1% for the planet and the author of let my people go surfing. The responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on the their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Instead they will make you think about what your doing on an everyday level and how you can try even in a small way to change your life to a responsible one. Yvon chouinard, a noted alpinist and environmentalist, is the founder and owner of patagonia, inc. The result is more of chouinard s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. Yvon chouinard is the founder and owner of patagonia, inc.
Commissioned for patagonia, the outdoor clothing and gear company, and with an introduction from its legendary founder, yvon chouinard, patagoniadelivers in both image and word. Nov 03, 2020 patagonia founder yvon chouinard al seib a leading proponent of the great outdoors, chouinard has spent his life exploring the world and climbing mountains on all seven continents. His second company, patagonia, is known for its environmental focus. Chouinard is a legendary climber, surfer and environmentalist.
This book and yvon chouinards previous book let my people go surfing are to books that will change you outlook on the environment, they wont turn you into a raving environmentalist. Patagonia has expanded its product line to include apparel targeted towards other sports, such as surfing. Founder, inventor, adventurer and businessman, yvon chouinard, delves into the history of his company as well as how patagonia operates. I jumped on the opportunity of buying an yvon chouinard signed book. Let my people go surfing 8 philosophies from patagonia.
The responsible company what weve learned from patagonia s first 40 years. Summary history yvon chouinard, the author, was born in maine from a french canadian family, where he started fishing at the age of six. Uncover great stories and history on climbing, surfing and fly fishing in our selection of outdoor books by yvon chouinard and others at eu. Nora gallagher editor, lisa myers editor, yvon chouinard introduction 4. Notes from the fieldis a collection of photographs and essays that stir the senses. See more ideas about reading recommendations, patagonia, books. The best adventure books you should read right now, published. May 17, 2019 patagonia s yvon chouinard talks his new book some stories.
Aug 28, 2019 patagonia founder yvon chouinard s new book, some stories, tells tales about a life spent both outdoors and at the head of a major company. Best practices for success in the environmental movement. Yvon chouinard, founder of patagonia, talks about his life lessons in new book patagonias yvon chouinard talks his new book some stories. May 15, 2012 the responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on the their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Patagonia provisions the green, bumpy, large fruitcalled breadfruit in english because of its starchy consistency and how it smells like baked breadwas once a staple food in places. His tinkering led to an improved ice ax that is the basis for modern ice ax design. A coffeetable book that should be read as much as it is simply admired, patagonia. The education of a reluctant businessman 0143037838 book cover the responsible company. Lessons from the edge of business and sport life is a lot easier if you break the rules, says yvon chouinard, the founder and ceo of patagonia. Yvon chouinards most popular book is let my people go surfing. This article was originally published in b magazine. The education of a reluctant businessmanincluding 10 the responsible company kindle edition simple fly. I dont know if this book really deserves 5 stars but yvon chouinard and patagonia s business priorities definitely deserve 5 stars. Patagonia s book division publishes an eclectic collection of arthousequality photo books devoted to mountains.
Despite, or perhaps because of this fact, hes responsible for starting what would ultimately become one of the most successful and wellregarded outdoor clothing brands. Yvon chouinard signed book climbing ice patagonia youtube. This book reveals that the best way to catch trout is simply, with a rod. Yvon chouinard born november 9, 1938 is an american rock climber, environmentalist, and outdoor industry billionaire businessman. Explore great outdoor books on climbing, surfing, and fly fishing, the history of patagonia and yvon chouinards let my people go surfing at patagonia. I finished reading let my people go surfing and it was a really good read which provide.
Yvon is grateful for everyones support and encouragement. Yvon chouinard books list of books by author yvon chouinard. Im sure patagonia has more faults than the book lets on but their dedication to the environment is inspiring. Let my people go surfing meet your next favorite book. The responsible company, by yvon chouinard, founder and owner of patagonia, and. The education of a reluctant businessman, is an inside look at the outdoor business and patagonia founder yvon chouinard s peculiar, inventive.
Yvon chouinard legendary climber, businessman, environmentalist, and founder of patagonia, inc. Let my people go surfing including 10 more years of business unusual paperback the tale of an itinerant climber. Patagonia was founded on yvon chouinard s appreciation for the outdoors. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s.
Yvon chouinard and tom frost working on an early pack prototype in 1973. The responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on the their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business. Yvon descending from the summit of an unnamed and previously unclimbed 20,000ft peak in central bhutan three lessons brands can learn from patagonia s chouinard. Its logo is the outline of mount fitz roy in patagonia, argentina. He cofounded, with craig mathews, 1 percent for the planet, a group of businesses giving back to the environment.
Simple fly fishing by yvon chouinard patagonia books. Oct 11, 2016 the revised seminal book, let my people go surfing. As he mentions in this very book, let my people go surfing, he grew up wanting to be a fur trapper. The best adventure books you should read right now. In the responsible company, yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Patagonia is an amazing company with great products and a commendable mission. Yvon chouinard writes, in every longlasting business, the methods of conducting business may constantly change, but the values, the culture, and the philosophies remain constant. Learning from patagonias yvon chouinard investment masters. Sep 08, 2019 the man behind it all is yvon chouinard, whose latest book, some stories. Sep 06, 2016 patagonia s founder, yvon chouinard, is an inspiring business leader for many reasons, including for having solidified the patagonia mission statement into the companys bylaws. Yvon chouinard has 30 books on goodreads with 45460 ratings. From the microbiome to evolution to human psychology, and everything in between. Ownerfounder of patagonia and author of let my people go surfing.
He is also the reluctant entrepreneur who founded patagonia, inc. About the author yvon chouinard is the founder and owner of patagonia, inc. Im probably more apt to purchase something from patagonia than from one of their competitors after reading this book, but i dont subscribe to chouinard s overwhelming antiestablishment sentiment. Simple fly fishing by yvon chouinard patagonia books youtube. Yvon chouinard says hes more of a storyteller than a writer, but some stories, chouinard s brick of a beautiful coffeetable book about his life at patagonia, and in patagonia, and in all the other places the company founder and climbing iconoclast has made his mark, shows that his writing chops hold up. Patagonia founder yvon chouinard shares his reading list. The education of a reluctant businessman with more than 40. Tools for grassroots activists, edited by nora gallagher and lisa myers. Discover book depositorys huge selection of yvon chouinard books online. Book recommendations, author interviews, editors picks, and more. Books by yvon chouinard author of let my people go surfing. Patagonia s philosophies can be applied to other businesses perhaps. To calculate its capacity, frost filled the pack with sand and then dumped the sand into a measurable container.
Let my people go surfing book summary pdf by yvon chouinard. Mar 8, 2016 our favorite reads from patagonia books, our friends, and our influences. Newly revised and updated, with more stories, more secrets, more flies, book trailer for yvon chouinard s bestselling book on tenkara. Ten years after its original publication, penguin books has released a completely revised and expanded edition of patagonia founder and owner yvon chouinard s classic 2006 memoir, let my people go surfing. Patagonia releases new book about yvon chouinard virginia. Some stories is patagonia founder yvon chouinards guide. Recently i stepped into a patagonia store to find that not only had all the employees read the book, but they also mentioned that many customers. Patagonia is the brainchild of yvon chouinard, who not only wanted to build a business with the highest possible quality products, but also wanted his company to do the right thing by the environment along the way. Mar 27, 2020 patagonia founder yvon chouinard didnt set out to be a businessperson.
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